On this episode, host David Wright welcomes back former guest Rachel Lockett, Chief Information Officer at Pohlad Companies, to discuss:
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The new e-commerce platform Carousel Online that Carousel Motor Group, an operating company of the Pohlad Companies, launched in May of 2022.
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How Carousel Online has reimagined the process of buying used cars.
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How the company has quickly become a digital success story by putting the driver first.
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How a big part of its success has been relying on data analysis and providing the needed resources.
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How Carousel Online leveraged existing technologies and found a really strong partner in Cox Automotive.
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The importance of capturing customer sentiment and customer experience to create a premium digital experience in an otherwise non-premium space.
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Strategy Tuesdays and their significance in looking for new opportunities for improvement.
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Providing trade-in evaluations, precise monthly payments and no haggle financing to establish trust.
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The overwhelmingly positive customer satisfaction score and receiving nothing but 5-star reviews.
Resources:
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Rachel Lockett – LinkedIn
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Carousel Online – LinkedIn
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Carousel Online – Website
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David Wright – LinkedIn
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Disruptive Innovations – Website
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Disruptive Innovators: Champions of Digital Business – Website
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Carousel Motor Group – Website
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Cox Automotive – Website
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