On this episode, host David Wright welcomes back former guest Rachel Lockett, Chief Information Officer at Pohlad Companies, to discuss:

  • The new e-commerce platform Carousel Online that Carousel Motor Group, an operating company of the Pohlad Companies, launched in May of 2022.

  • How Carousel Online has reimagined the process of buying used cars.

  • How the company has quickly become a digital success story by putting the driver first.

  • How a big part of its success has been relying on data analysis and providing the needed resources.

  • How Carousel Online leveraged existing technologies and found a really strong partner in Cox Automotive.

  • The importance of capturing customer sentiment and customer experience to create a premium digital experience in an otherwise non-premium space.

  • Strategy Tuesdays and their significance in looking for new opportunities for improvement.

  • Providing trade-in evaluations, precise monthly payments and no haggle financing to establish trust.

  • The overwhelmingly positive customer satisfaction score and receiving nothing but 5-star reviews.


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